Samples
Browse bits and pieces of my work below.
Devialet
Email marketing
The brief:
Engage Devialet’s devoted audiophiles with product news that feels as experiential as their listening sessions.
Airbnb
Landing page creation
The brief:
Introduce hosts to the benefits of hosting services with a breezy, on-brand landing page.
CHANEL
The brief:
Ongoing. I work with CHANEL’s Digital team to uphold the Maison’s tone across a range of creative and UX-oriented microcopy.
Website copy
Pullman Hotels
Trend and travel content
The brief:
Create content for Pullman Magazine reflective of Pullman’s entrepreneurial, finger-on-the-pulse positioning.
Lalalab
Packaging catchphrases
The brief:
Add personality to Lalalab’s packaging with catchphrases that embody its young, bubbly brand persona.
Lalalab is one of Europe’s leading photo printing services. With their main customer bases in France, Germany, Italy, and Spain, the challenge here was finding on-brand English copy that non-native speakers would easily understand.
The Bicester Collection
The brief:
Define internal tone of voice and messaging guidelines based on a new strategic direction.
This document had to both establish the brand’s tone and provide concrete writing guidance, while remaining accessible to non-professional writers.
It included an overview of the brand’s voice, actionable writing principles, do’s and don’ts, an emblematic word bank, and examples of the new tone in action across different touchpoints.
Tone of voice guidelines
Rémy Cointreau
Press assets
The brief:
Create a series of press kits and email newsletters for two flagship brands in the RC portfolio: Rémy Martin cognac and Cointreau triple sec.
Occasions included the anniversaries of the Sidecar and Original Margarita, RM and Cointreau’s art commissions, Cointreau’s annual Margarita Challenge, and the 2021 redesign of Cointreau’s iconic square bottle.
The brief:
Showcase the inspiration behind each of OLT’s iconic book clutches. Collections included: Assouline, Peter Mendelsund, Racil Chalhoub, Paddington Bear, Barbie, and Harper’s Bazaar.
Olympia Le-Tan
Collection copy
The brief:
Working from the client’s pre-approved tagline, “Change your worldview,” position Euronews as an impartial global news source inspired by the values of the EU.
Euronews
Campaign manifesto
The brief:
Support the in-house team across various copy needs, including website tune-ups, email newsletters, and partnership print assets.
Kat Burki
Web & email copy
The brief:
Assist the existing content team with their various copy needs, including email newsletters, press releases, and social captions.
Sonia Rykiel Paris
Email & press marketing
Swissôtel
The brief:
Develop 60+ copy options for a range of Swissôtel services and amenities, to be used or adapted by internal teams as needed.
The client asked for one short, social-oriented option alongside a longer, more detailed one.
Copy library
